Search Engine Optimization
Technical fixes, keyword mapping, content and links - SEO built to earn organic traffic that keeps arriving after the work stops.
The Challenge
"Organic search is where most website traffic comes from, yet most sites are held back by the same few issues: pages competing with each other, technical faults that block indexing, and no content aimed at the questions customers actually ask."
What we provide.
Keyword research mapped to specific pages, on-page optimisation, a technical audit and fixes, a content plan built around real search demand, link acquisition through useful assets and outreach, and reporting that shows what changed and why.
What's Included
- Technical SEO audit and fixes
- Keyword research and page mapping
- On-page optimisation
- Content strategy and briefs
- Link building and digital PR
- Search Console monitoring
- Monthly reporting
- Local SEO and Google Business Profile
More about this service.
Overview
Organic search drives a large share of website traffic - commonly cited research puts it around half of all visits, more than twice what paid search contributes. Unlike advertising, it does not stop the moment you stop paying.
It is slower than ads, and the return compounds. That trade-off is the whole case for investing in it.
What is included
Keyword research and strategy. The terms your customers actually search, the competition for each, and the ones you have a realistic chance of ranking for - mapped to specific pages so each has one clear target.
On-page optimisation. Title tags, meta descriptions, heading structure, body copy, internal links and image alt text, with each page focused on one topic instead of many.
Technical SEO. Crawlability, indexation errors, speed, mobile compatibility, canonical tags, broken links and duplicate content. Search Console is the starting point, not the finish line.
Content strategy. Most sites do not rank because nothing on them answers the customer's question. We identify the gaps and brief what to write, in what format.
Link building. Links earned by publishing something worth citing, plus outreach to sites that already mention the business.
Reporting. What moved, what did not, and the next priority - not a dashboard of vanity metrics.
What to be cautious of
Any agency guaranteeing a position, quoting a fixed number of links per month, or reporting only impressions is selling something other than SEO. Rankings move for reasons outside anyone's control; the work is to make the site the best answer and remove every obstacle in front of it.
Outcome
More qualified organic traffic, measured in enquiries rather than sessions - and a site that keeps compounding after the engagement ends.
Frequently asked questions.
-
Most businesses see initial ranking movements within 3 to 6 months for lower-competition keywords. More competitive markets take longer, sometimes 6 to 12 months for meaningful traffic gains. SEO is not a fast channel. It is a long-term investment that builds over time.
-
No. No reputable SEO agency can guarantee specific ranking positions. Google’s algorithm is not controlled by any third party. What we do commit to is applying best practices consistently, reporting honestly on progress, and adjusting the strategy based on data.
-
On-page SEO refers to the content elements of a page: title tags, headings, body text, internal links, and meta descriptions. Technical SEO refers to the infrastructure that affects how Google crawls and indexes your site: page speed, mobile compatibility, canonical tags, structured data, and crawl errors. Both matter and neither replaces the other.
-
Yes. WordPress is the platform we know best, and it is well-suited to SEO with the right setup. We use Rank Math as our preferred SEO plugin. If you are using a different SEO plugin, we can work with it or advise on switching.
-
Yes. Local SEO covers optimizing your Google Business Profile, building local citations (mentions of your business name, address, and phone number across the web), and targeting location-specific keywords. It is particularly important for businesses that serve customers in a specific city or region.
-
Monthly reports covering keyword ranking changes, organic traffic data from Google Analytics and Google Search Console, a summary of work completed in the previous month, and a clear plan for the next month. We write reports in plain language and are available to walk through them on a call if needed.
-
You can do a significant amount of SEO yourself, particularly on-page optimization and content creation, if you are willing to invest the time in learning it. Where an agency adds the most value is in technical auditing, link building, and ongoing strategic guidance. If you want to handle some of it yourself and have us manage specific parts, that is also a conversation worth having.
Ready to start your project?
Let's discuss how our Search Engine Optimization service can help you achieve your goals.