Retail brand website
A rebuilt storefront for a modern retail brand - faster on a phone, clearer at checkout, and published by the team that runs the shop.
Client
Retail brand
Year
2025
Services
Website Design, SEO
Links
N/A
Overview
Overview
The brand was selling well in the shop and losing the sale online. The site had been built for a desktop audience and every real customer arrived on a phone.
We rebuilt the storefront around the way people actually buy: land on a product, understand it in one screen, and get to checkout without hunting for the button.
The brief
Retail traffic is mostly mobile and mostly impatient. The old site asked a phone user to pinch, scroll sideways and load images that were sized for a laptop, then handed them a four-step checkout.
The brief was narrow on purpose: make the product pages fast, make the basket obvious, and stop charging the customer for our convenience.
What we built
- A product page rebuilt around images, price and size in the first screen
- Navigation flattened to categories people actually browse
- A two-step checkout with a single call to action on every screen
- Content the team can edit without a developer
Performance
The rebuild cut load time by roughly 40% on mobile and removed the third-party scripts that were only there to patch the old theme. Fewer requests, smaller images, and no page builder in the critical path.
Outcome
A storefront that behaves like the brand does in person - quick, confident and easy to buy from - and a team that can publish a new collection without asking anyone.
The Challenge
Every visit started on a phone and the site was built for a desktop: oversized images, a checkout that asked for details twice, and a product page that buried the price below the fold. The brand was paying for traffic it could not convert, and the team could not fix anything without a developer.
Our Approach
We rebuilt the storefront around one path - product, basket, checkout - and removed everything that sat between them. Images were resized and lazily loaded, third-party scripts were dropped, the basket became a single obvious action, and the content was moved into templates the retail team can edit themselves.
Results
40%
Faster load time
2
Checkout steps
0
Page builders
"A storefront should feel like walking into the shop, not filling in a form."
— The aumenso team
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